And this is four years of work. I've been running advertising for four years and this is four years of training and millions in ad spend in one single video behind the scenes. I'm going to show you everything, so I'm super excited. Without any further ado, let's get into it. How to go from good to great in Facebook advertising in 2020 in one video. All right, let me, let me stock up here. So real fucking quick. Let me just show you an earn your trust. This is not going to be a bullshit video. I just want to show you the table of contents really quick. We're going to cover everything from the basics, uh, of, of, of how targeting and message and and how you should find your audience and you know, how to scale and you know, all the retargeting and lookalikes and ad copy and creative and how the algorithm works for scaling and campaign budget optimization and all the three phases of it and how to structure your ad account for scale and how to structure your campaigns for scale and how to analyze data.
We're going to go over the whole thing. You can see this is a pretty comprehensive training and we're going to go into business manager as well. So I just want to show you that to let you know that, watch this from the beginning to the end because it's all a buildup, right? I'm starting from the foundations that you probably need, or if you already have them, you're gonna like it's gonna, it's gonna help you, uh, you know, complete your foundation. So don't skip start from the bottom and we're gonna build up to the most advanced stuff as you saw. So hopefully I earned your trust there. And you saw that there was some serious, serious stuff in here with CBO, scaling, ad account structure, ad copy, everything is in here. We're going to go to real ad accounts on business manager. I'm excited. So real quick, I want to tell you why I'm creating this video.
I'm creating this video for you that are tired of not getting results with your Facebook advertising. I'm creating this video. If you've been learning from YouTube and courses without achieving the results that you want and you want to learn and get faster results faster, it's very important for you and you're an intermediate and advanced marketer, but you want to take things to that next level. You want to transcend to a new dimension and you're basically an entrepreneur or media buyer. You're looking for the best opportunity to sell your products or services in 2020 with the latest and most effective Facebook and Instagram strategies. Now, real quick, let me show you the table of contents so you know what we're going to cover. I'm going to show you our targeting system we use for seven and eight figure ad accounts. I'm going to show you how you can write copy that pierces through the newsfeed and generates cheaper leads, cheaper sales, and lowers your CPM so that Facebook gives you better traffic.
I'm going to show you how to create thumb, stump, thumb stopping creative that gets attention and I'm going to show you how to scale using a lookalike audiences and custom audiences in the proper way. And five, I'm going to show you complete campaign budget optimization walkthrough for 2020 testing, scaling, optimizing the whole thing. And number six, how to structure your ad accounts so that your returns don't tank when you scale so that you can double and triple, you know, ad budgets without your profits going down. And lastly, one of the most important ones, I don't see people cover how to analyze your advertising data like a freaking, you know, machine learning AI data. This is why we're going to be covering today and we're going to go from one to seven. So let's get started. I want to first tell you, is this video worth your time?
Are you learning from somebody that knows who they are, what they're talking about? Or did I just, you know, buy a course a week ago and now I'm starting to teach? Like, you know, there are some people out there doing that, so you should be careful. So I'm going to show real quick of some of my results from my clients and me. Uh, here you can see an ad account in the last 30 days. Uh, let me just do this. We spent $8,000, made almost 60,000 back seven row ads. Here you can see some, uh, some eCommerce businesses, a 1.6 K in sales per day, 17 K Mexican, which is one K U S a 2.5K in sales per day. As you can see, you can see some other ones are 19,000 euros in sales. That's a fibro ass 17,000 in sales. That's a fibro ass. Uh, you see in a month period.
So imagine spending threeK and making 17 back. Or if you have smaller budgets, look at this, uh, campaign. Uh, this is $20. It's Swedish kroners. It's equivalent to $20. Imagine spending $20 and making 3000, 200 back. Look at that. Return on ad spend. Imagine spending $1 and putting 130, you know, getting 130 back. I want to show you some more stuff for the big guys here that are big girls that you know want to spend some more money. And you can see this is 50,000 USD spent and this is 500,000 USD and conversion value. So there's a Swedish kroners, you can translate it if you don't want to, a row ass of 10, right? So imagine spending 50K and making 500 back a. Some of my clients, you know, made 12 K in two days, so six K days. Um, I could show you this all day long here.
You can see, imagine spending a $1,200 as you can speed C and get a purchase conversion value of 8,900. Right? Or imagine getting your retargeting to working like this, right? Imagine spending $800 and making 18,000 back. That's a 21 X Roaz return on ad spend. Uh, you know, every, it's not only for e-commerce, this for a lead generation funnel. I've done the whole thing, right? I've done the whole thing. Small budgets, big budgets, a row as of 11, spending $4,000 making back $40,000. I'm showing you this, not to brag, I'm showing you this to tell you I've done this for almost four years now. I've worked with clients in over 30 countries. I've trained and worked with over 110 businesses when it comes to Facebook advertising. Uh, this is some of my clients. This is some of my, you know, I've, I've been on stage taught talking about this for over 3000 people, uh, and some of the biggest arenas in Europe. So I, I'm not telling you that to brag is showing a real quick tell you, uh, I've done this for a couple of years. I know what I'm talking about and hopefully I can, uh, you know, uh, teach you some new stuff that can help your business as well. That's the sole purpose of it. Hopefully you feel like you're learning from somebody that knows what they're talking about. So cheers for that.
Lastly, how will, how will this video be different from other Facebook ads trainings? I will be going through real ad accounts and show you the behind the scenes of how me and my team are training and managing ads for six, seven and eight figure businesses. There will be zero fluff only actionable strategies that can improve your attic. Camera's volts in just a few days from today. You know very few people, maybe none, I'm not sure, but I know very few people in the internet is going to show you what I'm going to be showing you today and you will get all our in house worksheets. We used to figure out targeting, scaling and testing. That's about it. I don't want to waste any more time. Let's get started. So remember we're going to start from the basics. I don't care if you're spending $100,000 per month on ads right now.
Keep watching, like go from scratch. All right? Because it's a buildup. I promise you, you are going to learn a lot. We're going to start from the scratch because tall buildings are built on great foundations and there is three building blocks of a successful Facebook campaign. In order to succeed with Facebook advertising or really any advertising, you gotta get the right combination of your audience, your message, and your creative. If you get the right combination, you're gonna make money. If one of it is wrong, you're not going to make money. So if you have the right audience, but the wrong message and creative, you're not going to make any money. If you have the right message and creative, but you're targeting the wrong audience, you're not going to make any money. So we're going to start by diving into each one of them and tell you how you can optimize all of them, right?
So we're going to start with audience building block number one. So with a new business, the way you want to structure like getting your audience targeting right is by my five step process called brainstorm, confirm, organize, prioritize and reflect. And this PDF to this, like all of these slides are available below so you can download them available. They're available below. And to get the sheet I'm going to give you now, you just click here and it's going to send you to that, uh, to that page. And this is the page where we use for our clients. Our clients are, some of them make six figures, some of them make six, seven figures, some eight. We've even worked with some eight figure client and nine figure clients. This is exact sheet me and my team use for them. And this is a great sheet to structure your campaigns, right?
And your, your interest and your to get started with a new business. So the first thing you need to do, yours is going to look like this from the get go, right? Uh, because, so I'm going to give this to you, but you want it to look like this from the beginning. You want to delete everything and what you first step in order to figure out your targeting. Who should I target for this business? And this is for new businesses that you know, new ad accounts, but you should probably do this for existing ad accounts as well because it's going to give you more targeting options to play with.
So the first one is brainstorm. Like you always want to start brainstorming. Let's say we're selling a product for meditation people. All right? So one could be we're targeting yoga, one could be targeting Bikram yoga, one could be targeting in yoga, that's a different type of yoga. One could be targeting a meditation, right? Meditation, um, self development, right? So you start brainstorming. That's step number one. And once you start brainstorming, you go into Facebook and you confirm that they exist because everything you brainstorm doesn't exist. So you go to, I just create an ad real quick.
Let's switch to guided creation and just like just pick anything. It doesn't matter, right? And you want to confirm that your options exist. So okay. Does and you want to like check what are, what country you're going to advertise it. So let's say just Sweden, you want to check a, does Bikram yoga exist? Oh cool. It exists. How big is it? 49,000 people in that country. Does yoga exist? Yup. It exists, right? So then you start, you know, putting in the sizes of them like, okay, this one will this let's say 4 million. This one was 3 million rice. And then you start realizing, you know, you get a very nice structure of it. When you've done that, what you start doing is you insert all of your interests and you let Facebook give you suggestions. Facebook is pretty smart and giving you more targeting options. Look, wow, what is this?
I didn't know this existed. Let me put that into my sheet. How big is it a this one is, Oh, 66 K right? So let me put, put that one in. 66 K what else we have, right? Uh, we have a Bikram yoga. He looked like Facebook is giving you a lot of options. Like you can put all of these into your sheet and you're going to end up with a sheet that looks like this, right? Because what I want you to do later is I want you to categorize your sheet based on categories. So one category is based on different types of yoga. The entire category is 2.7 million and I have the audiences in size, like from big to small. The other one is personal development. The one is this third one is online organic eCommerce stores like that. This could be whole foods as well, right? So then you, then you end up with something that looks like this. You've confirmed all your options. Facebook is you or Facebook is giving you their suggestions. So like now you have a freaking huge list of interests that you can try out. If you want more interest then I recommend you to go to audience. Insights are, it works pretty well as well. You can do that as the last step.
So you go like the country, don't forget, for us it was Sweden and this scenario a, you take your interest, you could do it with all of them. Let's start with hot yoga. So w let's see what pages, people that are like hot yoga and joy. So you go to page likes a, you go to page likes and Oh and I always go to page people that like hot yoga also like these pages, yoga Academy. Wow, is this something I can find? Right? Then you go to like Facebook and confirm it or or hot yoga, yoga, what is yoga? Is this something I can target? You? Confirm it. Remember? And if it is, then you put it in here, right? You put it in here, yoga Academy or whatever. So that's how you can get more, right? More targeting options. And you want to look for the ones with highest affinity, which means it has, it's the closest to your, uh, to your interests.
You put in and here you can find yoga communities and motivational speakers. Oh, this is a motivational yoga speaker. I'm pretty sure this is somebody we could target, right? So then you confirm and check if it exists. You go to your audience, search on ads manager and you check it and then you're going to end up with something like this. Just look at how structured this is and if you want, because I'm going to go through this real quick. If you want to like a full like 30 minute video on how to do this step, I don't think you'll need that. Uh, you can just go uh, Miro Salim targeting this one. It's a 20 minute V 24 minute video on exactly this. I don't think you're going to need it. This is exactly the step. And also lastly you can put in your assets that you have.
Like if you know that you already have website traffic, you can put in like your custom audiences have add to cart, your email lists, your custom audiences of video viewers, anyone you could retarget and lookalikes potentially you could create all of that. So now you have a sheet with your Canon is loaded with a bunch of information in the most structured way. Okay, most structured way and now you can just like plow through everything. All right, let's start with split testing. This. Let's start you creating retargeting for this. Let's launch some lookalikes in a different campaign. You see how structured this is. And Facebook ads is all about structure. All right? The best people out there, they are using structures. They're not, you know, pulling things out of their ass. Uh, so that's when that's, you know, everything you need to know when it comes to targeting and getting that right. So I want to show you that was the process, right? That was the process of how you do that.
I want to real quick show you, uh, the flow and the system of how targeting works. This is a really good, uh, illustration on how, on how traffic flows and how it works in your ad accounts. And if you understand this, you're going to have so much. Yeah, it's just going to be easy. Everything's going to be easier. So pay a little attention to this. Your ads account is basically, it's all, it's all inputs, outputs, and a feedback loop. It's a feedback mechanism. So with a new business, with zero data, you start by running interest ads, right? Where you're trying to figure out the interests like this. So the green one is this, you're guessing and you start running cold traffic ads for new people because you don't have anyone to retarget, right? So you're a new business. What happens from that is you get an output and your output is data.
You get some data, you get some people that add to cart, you get some people that purchase, right? So you get a bunch of people in your funnel and some people purchase, and like I said, you get a lot of people into your funnel, so then you're going to have a lot of people to retarget. Remember custom audiences, like when you start running ads to these, you're going to have a lot of people that add to cart, like your page, a view product, become a lead, but don't buy, they're going to be in your funnel and you can start and some that even purchase and you can start retargetting them with custom audiences, right? That's the feedback mechanism and the more you do that, right, the more you do that, the more sales you're going to get. And then you can start using a look alike audiences, which is again cold traffic and it's just a vicious cycle.
So you start by cold traffic interests, then you get some sales and you start to retarget using custom audiences. When your custom audiences are big enough, you're going to start using lookalikes, which is going to be better cold traffic, and then you're going to get more people into your funnel and you can retarget more people and more quality people. And it's just as vicious cycle. This is how you do it, especially with a business that's already running ads. You know you're already here, so you need to start retargeting and you need to start utilizing lookalike audiences because like this is such a good illustration on how your ad account works and the feedback mechanism. So make sure you understand this before you continue, like pause and go back. It's very important because in its essence, this is how a business goes from scratch to six, seven and potentially even eight figures.
When it comes to Facebook advertising. We all start with interest audiences, right? We're guessing just like the sheet I just showed you getting a little bit, I'm drying my throat here. You start by interest audiences and then you are, yeah, you target interest that you think are going to convert based on our research we just did and then you start using it. You're still make some money. You get some people into your funnel, remember? Because then you can start using the lookalike audience, sorry, custom audiences. You start retargeting people. Then you make more money because you're retargeting people that added to cart, you know, viewed your landing page and became a lead or whatever and then you start upselling existing customers and you make even more money and then step three comes. Remember the feedback loop. Look alike audiences, which is going to be a more powerful way.
I'm not going to explain what a look alike audiences because you should already know just Google it, but it's like steroids when it comes to Facebook ads. It's where the magic happens and you can only do this step when you've done one and two correctly. Most people, they do the mistake of jumping from one to three too quickly. That's not going to work. You're setting your ad account up for success for failure, so it's a vicious cycle of starting with one then to making more money and then three, listen, if you can't make your interest ads work and your retargeting work, you're not going to make lookalikes work, so don't even go to look Alexia if you've not made one and two work profitably and then what are you asking one mural? What can I read targeted with the custom audiences on step two because I already showed you step one, right? Step one is this, what can I retarget? When it comes to Facebook ads, there are only three types of things you can retarget. Three buckets, three categories. One is you could retarget engagers. Two is you can retarget people based on pixel and a two, that's two and three is you can retarget people based off static email lists, right? Excel sheet of emails. It's everything you can retarget, you can't retarget anything else. All right, this is simplifying it to three buckets and let's go through all the buckets.
bucket number one engagers this is the first one he should get started with because this is the one that you can quickly as retarget because it doesn't require a lot of traffic and it gets traffic quick. So the first one I always start with with a new business is Facebook ad engagers and let me just show you how we create that real quick. I'm sure you know, but just to be on the same side, just go to audience tab on business manager.
We can eat these.
Ah, you go custom audience and you go uh, events, no Facebook page and they're changing this all the time. Uh, and you go, everyone who engaged with any post or ad, that's a great one. You can do this once you, your ads have over 300 clicks, right? Because then you have, you've had over 300 people click or engage with it. Uh, and that's like a minimum I do for a custom audience. I never retarget less than when it's less than 300 people. So this is the first one. You can start retargeting, right? Uh, that's the first if you're running a video ad, like for the cold, for the initial cold traffic, right? Like your, your, uh, your initial burst here, then you can create, uh, this a great one. Start retargeting people that watched a certain percentage of your video, right? It's a great one.
Where do we have that one video? And right? You could like, we target everyone that watched 50% of the video. This is, or if you're, um, a great one is as well, if you already have Instagram traffic, you go to Instagram business profile and you go, anyone who engaged with your business, right? Like check your products on your business. Instagram. It's a great one to get started with as well. And you know, open lead form is a great one as well, or open instant experience. So that's like the first one you want to get started with when it comes to retargeting. Now we just showed you how you create it, you know you create it and naming convention very easy are, I always start with what it is. You're retargeting. So if it's like everyone Instagram, engagers, then you can just go Instagram engagers and you go the timeframe.
So this is three 65 D this is how I should name it. Or if it's Facebooking agent, right? Facebook ad engagers three six, five D, that's it. That's it for engagers. And remember you can go one to 180 days so that you need to split test. Depends on if you have very little traffic, like if you just started running and your Instagram is new, for example, while you want to go as big as possible. So your audience size is over 300 if you have a lot of traffic and you only want to retarget people that's been there in the last 30 days. Cool. Do that. You need to split test that. A second one is pixel, right? A pixel is retargeting somebody that was pixel on your website. So for example, right, if you go to a, should we pick a, let's pick a right, some of my, like one of my product pages.
Uh, right. So he had Dave, there was pixel by my, by my pixel. And the first one that you could retarget is page view, then view content. Very good. This depends on, you know, what business you are. Obviously you want to try to, we target everyone like initiate checkout. Everyone that purchased, everyone that became a lead or complete registration depending on how your events are set up or if it's a custom conversion. Everyone that visited a specific URL, people that taught a top time spent. So there are a tons of them. You can create a, there are tons. So you go to website, uh, you can create based on people, you know, I don't have any events on this one. Uh, you see people that did different events. You could, people visited by time spent like the people that spent the most time. Uh, you could dope specific, uh, specific pages.
You could go, uh, that. But we find by frequency, like day, anybody that like purchased right in the last 30 days, but frequencies over to right, so they purchase more than two times, you can retarget them or you could create a look alike based on, it's really good. Uh, and so I wrote, I retarded when I have over more than 300 uh, pixel events on the event I want to re target. How do you know how many of you have a, just to be on the same side, you go to your pixel here, you go with your pixel and just like see your pixel events here, right? You could see available. It only shows you last 28 days and you can see last 28 days, right? So if you want to see all like one 80 days, because that's the option you have to retarget.
You could just go to analytics. Uh, you could check 108 but it's simple. Like if you have 180 in the last 28 days and you've ran ads for three months, then yeah, if you, you know, if you go 90 days you're going to have more than 300 events. Uh, so just pick the date range of how many of you retarget so that you get 300 events when you get started. And then when you have a lot of traffic while you want to go as like, let's say for view content last three days works very good. Or for add to cart legs last seven days, that's last 30 days. Last one 80 like somebody that added a product into their cart and you know, one 80 days ago, they're not going to be any use to retarget. So you get the point, then you start retargeting pixel.
Last one is less like if you have an email list or something, you can just retarget them. If it's a local business or a CSV file, right. You could just upload a CSV file. That's about it for retargeting. Now look alikes, what kind of lookalikes can we create? It's exact same. You should, you should. And you can create lookalikes on all of the same, uh, same events as pixel as, sorry, as retargeting because it's the same. You create a lookalike based on a custom audience. So it's the same. You've got to play around with it. Uh, my rule of thumb is on engagement. You can create a look alike when you have over 300 events that you could do. So like if you, uh, yeah, if you run ads like for a week, you can start creating some lookalikes on engagement. But you only do that if your ads are already getting purchases.
You don't start creating lookalikes on engagement if like your ads aren't even getting sales with the initial interest. No. Only if it's already working for pixel. I always do. I don't do less than 500 to a thousand events before I create a look alike. So once you have like, let's say a thousand add to carts or 500 add to cars, you can create a look alike and start with the smallest size. Please. I don't get why people start with big sizes start when you create a look alike, like let's say I want to create a look alike of everyone that you know. Yeah, let's say this a new business and I want to create ad engagers last one 80 days and you pick your country star with one country, please start with 1%. Don't go like this for the first look alike. You don't have enough traffic.
If you're a new business, start with 1% see how that goes. And from there you can like, you know, your second look like could be like this, right? Or it could be like this. It could be like this, right? Start with always 1% and you just create audience and boom, there's your look alike. And uh, that's about it. When it comes to audience. I hopefully, I'm not saying I necessarily taught you something new. Hopefully I did, but I'm like, it's more just structure. It's more like most of you guys know everything inside of business manager. I'm not here to show you, I'm going to show you, but I'm not here to show you like some revolutionary thing. I'm here to give you structure that's going to help you more make more money. So this is a structure. I'm pretty sure nobody's showed you in one video.
So clear like this. Uh, and yeah, that's about it. So let's move on to message. What should your message be in your ads? So that it pure says through the newsfeed. This is really interesting. I'm going to start with uh, talking about message and ad copy for two types of businesses because in my opinion, there's like two types of ads you could run. Most of you guys watching this are not yet running brand awareness ads is mostly direct response. So that's what I'm going to talk about. So the first one I'm going to talk about is a ad copy for lead generation. Second one is for e-commerce. Those two, this I can, 90% of you guys are, are either lead gen or e-com. Uh, so for lead generation, there's two types of ad copies that I found you should, uh, write. And that works. And it's like keep it simple, right?
It's not short and snatched or buried and long. Two types of strategies, okay. Short and snappy, buried and long. Uh, so let's start with short and snatched. Like it's very simple. It's an ad that talks straight about the pain point. Look like this. Uh, ad Crawford's go to hell. When you scale up the budgets, I created this short training for you and how to finally fix your scaling issues. I created a new one actually yesterday. Let me show that to you real quick. This is something, an ad. This is an ad I'm running right now. Look, it says, uh, it says, are you running? Paid traffic is so hard. You are, you happy with the results? I created this short training for the advertiser that wants to go from good to great and transcend to a new dimension of profit and consistency, short and snatch you.
I literally do what I say. And I also created a long one yesterday that looks like this, right? And one day looks like this. So short and snatch sheet, very simple. Uh, here are some frameworks. Uh, you know, you can see here I do question like pain question and then like salvation to that or you could do, who else wants blank? Like who else wants to get more, uh, high quality leads for their business. Uh, the secret of making money with online marketing, little known ways to increase your conversion rate on your landing page without, uh, AB testing and, and hiring a developer. You get the point. Shortland snatch T pain point, uh, attention, uh, curiosity and boom, that's it. We don't need to go too deep into that. Here are some frameworks you can pause and use them if you want. Second form is long and buried. Okay. Long and buried. This is interesting here. You can, this is not very long. I even have longer ads. Uh, I can show you this one. For example, an ad copy. I've been working on [inaudible]. This is quite long.
This is long. You see this one ad, this is one freaking ad. I'm not saying it should be that long, but yeah, Barry Dunn long is, it's long, right? It's long. Why do you want to have it long? Well, when you have a lawn, you are filtering out people that you know, just click. Because it's interesting like people are showing commitment. People click because mostly they've read through the copy. Uh, it's pre-framing them. So you're going to get more high quality people to your sales page, to your landing page. Opt in is going to be better. You're going to get more high quality leads and long form works fucking great for direct response on lead generation like info-products or anything. So the structure you should have is basically a Trojan horse structure. And I got this from one of my, uh, old mentors. Actually, I'm not going to say I came up with the word Trojan horse, uh, because I didn't, uh, it's from the movie.
Uh, Troy, if you've seen it, a Trojan horse, basically they not a Trojan horse, Trojan horse. Uh, they imagine you are giving a gift to your enemy, this horse and you think it's a gift and the enemy takes into gift to their house and inside the gifts you have a bunch of warriors hidden there. And once your enemy goes to sleep, uh, the warriors come out of the gift and they take over the house of your enemy, right? It looks like a gift, but it's not a gift. And the structure of long copy should be get attention and be dramatic, right? Get them in, come as a gift and be genuine. Don't pitch too early. Make it long and get commitment by the reader reading the entire fricking thing. Earn respect to add value. Don't make it long just to be long, like add serious value.
Twist minds. Be different. Give us, give a call to action. Boom. Right? And obviously you need to do a lot of market research before. Did you hear that? That was my neck. That was nice before you are, before you write long ad copy, but that's what you need to know. Now, ad copy for e-commerce guys, I'm not going to tell you long copy doesn't work because I know one marketer from Australia that is using long copy for e-comm and it works great. Generally eCommerce businesses like this, I'm not talking about selling like an eCommerce supplement through like a click funnels landing page, like something like that maybe you could use as long from but like retail and like majority of e-com short copy all the way baby, all the way, especially for top of funnel, cold traffic, re-targeting, shore, do long copy if you want to, if it's inexpensive sale. But most people buy from retail and e-comm like it's cheap products, right? Impulse buys. So short and snatching. That's what I have to tell you.
Very important distinction when you're writing ad copy is locate where your buyer is in their awareness stage. Like have they, are they're cold traffic, are they somebody that viewed product? Are they somebody that add to cart? Are they somebody that purchased before? Based on that, you need to, you need to craft a message based on the conversation going on in their mind. So every time before I write ad copy, I tried to think where are these people in their awareness stage? Am I targeting somebody that is, even if it's cold, like are their interests. Like if I'm selling running shoes and I'm targeting people that are like running right, then they're still aware. If I'm selling running shoes and I'm targeting fat people trying to get in shape, like they have a different conversation in their mind where if I'm targeting people that added to cart but didn't check out.
Like it's all different types of ads. So always before you write ad copy, a check the temperature of the traffic and where they are in their buying cycle. It's just a rule of thumb that I have. And building block number three, which is creative. Now what is this? This actually a DNA a, this is like a DNA reproducing. Uh, why am I showing you that I'm showing you that because Facebook is an organic platform. Nobody is on Facebook and Instagram to byproducts. People are there to explore and watch funny memes and you know, tock style videos and it's interruption marketing. So you're actually interrupting somebody in their feed. And to do that you need to have a hell of a good reason. So it's fear to say that with all the 7 million advertisers who running ads on Facebook right now and Facebook not being a platform for people purchasing stuff, people don't like ads.
People are tired of ads. People don't want to see an ad because it feels like somebody selling them something like who likes to be sold long? Come on guys. Nobody likes to be sold on. So you got to mimic organic behavior. I've realized one of my ad looked like, you know, bus feed videos look like means look like testimonials along from ad copy and they, and you know, they don't look like ads. They actually do much better, right? Because people don't feel like they're sold on. So 98% of Facebook marketers are running like sleazy, like drop shipping looking like ads. Dude. Like yeah, it's going to work. But do you want to be in the red ocean competing like with other bullshit BSS like this? No. Like you want your customers to get a good experience. And also when you run ads like this, Facebook's also gonna challenge your higher CPMs because what do you think Facebook cares about?
Facebook cares about their users. They want ads that look good and that people share. Why would somebody share an ad that looks like an ad? And that looks like this? People share things that don't look like ads, right? And they buy things from that because it feels sincere. So a few best practices that I have is first of all, create ASM that don't look like ads. One is to get a high click through rate, like creative wise, high call, have high contrast on your pictures. It will increase your click through rate. Uh, if it's a video, a weird interest, interesting first shot, which will be good, right? So if it's a, uh, so like have a weird thumbnail, don't let Facebook give you the auto-generated thumbnails. So if this is a video ad, the first thumbnail should be me like this right now, it would get much more clicks, uh, and make it native, right?
Like I said, nobody comes to Facebook to buy stuff. So make it native, make it organic. Uh, one tip that I have, one of my clients, he actually sold $200,000 worth of his product. It was a startup, uh, by using this strategy, he took his phone, uh, and he filmed the product with Instagram stories and he added the caption within Instagram stories so that it looks like an Instagram story. And that was the ad. Wow. It worked so well because it didn't look like an ad. Like he had the colors and stickers from Instagram stories on the video works super well. So I want to, you know, now of like why are, while we're talking about creatives, I want to talk about the importance of always testing creatives and having creatives and not enough creatives at your disposal. Because this is very important. And this is like a technical thing. I think you're gonna love this one.
So this is something you've probably haven't heard. If you have, that's great, but most people haven't. Uh, how Facebook targeting works in there in the, in its essence, like the algorithm is let's say you're targeting an audience that is 2 million people. Okay, it's a 2 million people audience and out of that 2 million people, uh, you're never gonna, you know, be able to uh, reach 2 million people. So what Facebook does is, you know, when your ad is in the learning phase, when your ad sets are in the learning phase, it's going to jump around in this audience, right? And it's going to pick a pocket based on who was like responsive to your ads and converted and then it's going to stick to that pocket. So that's why all when you, let's say some people, they're running an ad towards like a two, three, 4 million people audience and on like day five, they have like a frequency of like, you know, three.
It's like how would that, how is that possible? Like how is Facebook telling me on average, everybody has seen my ads three times in this audience that is like two, 3 million people. It's because Facebook gets stuck in this segment of the, like a pocket of the audience and he keeps showing the ads to that audience. So like when Facebook finds a pocket that works, it gets you conversions and it's like, Ooh, I got conversions. Let me show the ads to more people in that same pocket. Oh, more conversions and it stays in that pocket and it's like stuck in there, right? It's getting in there. So eventually all your ads are going to die because you're going to be stuck in this pocket and everyone is going to be, if everyone that wants to purchase in that pocket will have already purchased. So your ads are going to die And this is how the Facebook algorithm works. Now how can you get a get around us, you know, and why is, why is your ads going to die? Because you're going to have a high frequency. People are going to get tired of your ads. So when you start having more, when you start putting in new creatives into this like audience that you're targeting, uh, together with like playing with budget, increasing lowering budget, Facebook is going to again restart the learning phase and jump around in that audience and open up new pockets, which is going to be very good for scaling. So I'm telling you this because some people are running like a campaign to a 2 million audience and their ads start dying on day five and they have a frequency of three. It's like how is that fucking possible is because of this. And you ha if you have good more creative, if you have more good creatives at your disposal, you just insert that you play with the budget and Facebook is going to reset the learning phase.
Start jumping around, finding new pockets and open up new segments of the audience. Your ads are going to live longer because if you have more creatives that you were testing, all right, it's very, very important. So now I want to cover, uh, or going fast. So you probably need to, you know, pause and go back and forward here a little bit. Now I want to give you the ultimate guide to success with campaign budget optimization. This is going to be the real deal. You're not going to need a fricking course on campaign budget optimization. I'm going to cover the whole thing. I've used CBL since March, 2019. I've spent multiple six figures in ad spend. Yeah, they're probably people that spent more than me, but I'm just talking about from my experience, I spent a multiple six figures USD. Uh, so uh, you know, on testing CBO.
So this is, and I've consulted with many experts and this is the creme de LA creme when it comes to CBO. So let's get started and covering how you can succeed with CBO in 2020. All right, so you know, just real quick, let me just, if you don't know, like it's just good to be on the same side. The difference between CBO and you know what like the old way of running ads with ad set budgets. With CBO, you put your budget on campaign level and you let Facebook put the budget on each ad set based on what Facebook thinks works the best on a real time basis. And with ad set budgets, each ad set is going to have like $10 per day and it's going to spend the $10. And the idea of it is that Facebook is going to be smarter and distribute the money on the ad set.
That works better on real time because you will never be able to scale as fast like with ad set budgets based on what's working on real time to maximize your conversions. That's all I have on CBO. Thanks so much for the video. I'm just kidding with you. So there's three phases of campaign budget optimization. A first phase is testing, which is a testing phase. Second is confirming, third is scaling and we're going to go each go through each step. So first step is testing phase. Now in testing phase, you're trying to find the best match of the audience and the creative, right? It's like the audience message, image, creative. Uh, we're trying to find the best combination. And a very important thing with CBO is that you split your campaigns in testing phase into interests, lookalikes and broad being no targeting. You don't have them in the same campaign.
So one campaign only for interests, one campaign for lookalikes at one campaigns for broad a because it's better at account structure and our data moves different like based on interests and lookalikes and broad and, and CBO has tendency to spend more on bigger audiences. So a broad one is not going to be fair to having an interest one because CBO is going to spend all the money on that. So you don't want to do that and you want to, you want to split them. And in testing phase, do you want to use minerals on campaign budget optimization on asset level? And the formula is total budget divided by number of assets divided by two. Okay. And what do we mean by that? So let's go to one of my ad accounts real quick. Oh, let me show you. So I have actually relaunched this. I just waited for it to be approved.
Uh, so it's gonna be, it's already approved. So I'm going to launch this today. I can't tell you what it is to be honest because let me just filter by selection. It's called operation black Hawk for a reason. So, uh, let's say, uh, this says $100 because a thousand kroners is $100, right? This is $100 per day, right? And I have five ad sets in here, okay. And each asset, what's a hundred divided by five? 100 divided by five is 20. So each ad sets gets $20 per day. And I said mineral, remember? So what I have is that I've set a mineral of $10. Remember? So total budget $100 on the campaign divided by ad sets, five is 20 divided by two is $10, right? So each of these assets have a minimum of $10 in ad spend. Limit. What does that mean? It means just because we're in testing phase, we are forcing Facebook to spend at least $10 on each ad set before it picks a winner per day, right?
Because like I told you, Facebook CBO, like it's not perfect. Sometimes it goes crazy. And here I'm in testing phase. Like if I didn't have minerals, what Facebook would do, let's say it sees that this one gets better results, it would just spend all the money on that. And it wouldn't be a fair test when maybe this one was a better winner, but it, you know, didn't get any money on it. That's why we use minerals in testing phase. So you can see very simple, uh, literally this is what I did minerals, this is the formula and I don't like to test with more than $20 per ad set. So, you know, in this case, when I do this calculation, I don't want to have at least 20. I want to have at least $20 per ad set. So if I'm, if I'm having a 10 ad sets, then I need to have 200 per day. So 200 divided by 10 is 20. Right? Uh, and yeah, so at least $20 per ad set is what I like to have. That's testing phase. Okay guys.
Now, second stage of CBO is confirming. A big mistake I see people do is they go from fast testing to scaling immediately and that you want, when you do that, usually your campaigns die because let's say what most people do, let's say I run this campaign right? Let's say, uh, let's just filter by selection. I run this campaign and on day one it gets good results. And what people do, most people they go and scale it immediately. With CBO you always want to look for stability before you scale. Once you have stability, you can scale very fast, much faster than with ad set budgets. You can like increase budgets very high, but you want to look for stability. You don't want to go directly from testing. And on day two, like increased budgets was like 500%. So you want to uh, use something I call the incubation period, which basically means that I like to give CBO at least five to seven days of stability before I scale. Once they have five to seven days of stability and Facebook has showed me that, okay, like this fucking campaign is getting results for the past five days consistently. Good scale it. All right, so you want to confirm the scale before you actually scale it.
So you want to look at good cost per sale, good cost per lead, good RO ass for five days at least before you scale it. That's an incubation period.
Second, third stage of CBO is scaling. Okay? Now with CBO it works better with bigger audiences. So bigger audiences actually minimize variance with that. I mean a variance is basically a fancy statistical term of saying risk. It minimizes the risk of different results. So the bigger the audience, the minimize, the more you minimize getting fluctuated results. Therefore, merging audiences for scale with similar performance works wonders. What do I mean by that? Let's look at this. Let's look at another ad account. Oh, let me just switch out account real quick.
Look at this. So here we have our testing campaign, right? And whatever was working in this campaign, like the best ad sets, like the best audiences, I put it into a separate CBO for scale. This is a scaling strategy and I'm having two ad sets in a year and I'm bundling up their best interests. So all of these interests worked good in the testing phase and I'm bundling them up to get a bigger audience size because CBO works better with bigger audience sizes. Instead of having small audiences like a lot of small audiences, this minimizes various and gives better consistency in results.
So whenever you have something that works in testing phase you shot, you can actually scale it like that. It works like wonders. Therefore, like I said, merging audiences for scale works very well. But remember, you've got to go through testing phase first.
And at scaling phase you can combine look alike audiences and interests, right? It doesn't matter. So if you look at, you know, if you go back to the old ad account, remember like I told you in testing phase, you never want a, you never wanna. Uh, you never wanna have interests broad and lookalikes in the same. And in the testing phase, you want to separate them by campaign. But in CBO and scaling phase, you could actually have everything together. Look alikes. You can see I have one interest here. You could have anything here together. Now you're telling me mural wise, this campaign dead if it's working so well, I spent $2,000 on this. This campaign cost per lead, $5 for a webinar. Everybody that knows that's very good. I turn it off because we have, we redid our entire avatar. Uh, this wasn't like lookalikes weren't based on the same avatar, but to keep the main thing, the main thing at scaling phase, you can combine winning lookalikes and interests and don't use minerals and scaling and you let CBO determine the winners and just fight it out.
That's scaling phase.
Now let's cover some scaling strategies. I'm going to show you three scaling strategies. This, you know, from safest, second safest, third crazy right. Safe is a way of scaling is to vertically increase your budget with 25 to 35% every like two days. So what you do is if this motherfucker at works, uh, you go to and you increase the budget by 25%, right? Let's say that it's increased to 600, boom, you do that. Remember, you only do that once you've gone through the confirming stage and you wait two more days after you've scaled it to see that is it working right? If it's not working, then you do something called the Punisher method. All you take back the budget to, to punish the algorithm to give you back the old results that you had works very well. Uh, and second safest is you duplicate winning ad sets into a separate campaign with a higher budget like I just did here, right?
Like I just did, uh, on the other account or do we have that here? Right? Uh, I duplicated them into a separate, a separate, uh, campaign for scale, high budget day one, right? Uh, you could either then bundle them together. If you have a lot of small audiences that are, you know, too small that you think you can bundle them together like I did. Or if you have a lot of big audiences, like you could just, you know, try them separately as well. You don't have to bundle, I'm just saying it works well. That's a second safe. So you duplicate from your testing campaign into a scaling campaign with high budget from day one. First one is just scaling like on the same campaign vertically. Third one is exactly as first, but it's nitrile vertical scaling. And you go in and you fricking increase the budget very high. So if it's like 200 bucks per day right now, you go and like do a thousand per day, right? I'm actually going to do that with this one because it's, it's had stability.
Look, 256 opt-ins, uh, it's doing very good. Two 30, two 30, uh, we're spending roughly a thousand a day on this account. Yeah, a thousand a day. Uh, let me just check yesterday's data.
So yeah, that's about it for that. And that's the scaling methods. First, second, third. Now, scaling guide. Remember when you scale, you want to at least wait two more days to see if the scale was successful. You don't want to, let's say you scale today and the tomorrow you get good results. Don't scale again. Wait for more. Like you got to do the confirming phase again, but you don't have to wait seven days. You can rate like two or three days. Uh, you want it stability each time you scale stability again and then scale again. And if things go to hell, use the Punisher method by taking back the, the ad spend and punishing the algorithm works very, very well. It's a good hack and that's about it for scaling guides. Now real quick, I want to talk about ad account structure for 2020, uh, and how you should structure it to minimize wastage and to maximize profits. Okay, so very, very good one. Uh, not a lot of people talk about this, so sure for that.
So most ad accounts look like this. They have dozens of active ad accounts and everything is just a mess. They have zero structure. Yeah, zero structure. It's a mess. They don't know what to scale. Their data is everywhere. It's super hard to analyze and it's creating wastage. Now, Facebook has already talked about it and they they they, they call it the power of five and simplified ad account structure. So most of my ad accounts don't have more than, look at this. This ad account is making a hundred grand per day. Sorry, not per day, sorry, a hundred grand per month. Yesterday, this ad account made like 50 K it's a high ticket funnel. That's why I just said a hundred grand. It makes a hundred grand per month and we have fricking five campaigns. Right? So you don't need as many campaigns as you think. All you need is a few good campaigns.
Right? So you weren't, you need like one or two cold traffic, a one a hot.
We targeting one warm retargeting and like one scaling and that's it. Five, six campaigns for most people. Now if you're advertising in several countries, you might need some more. But for everyone watching, you could probably, the first thing I do with all my customers and clients, we optimize their ad account structure because less is more. You don't want to have a lot of campaigns. It's going to create a mess. You're not going to know what to do, it's going to be very hard to navigate through. So I'm going to show you how to simplify your ad account structure because it's very, very important. Eero Solem ope, that's a video. I don't know why that's there. Uh, okay. So optimal architecture for 99% of ad accounts looks like this. All right, I forgot that one.
There. It's going to be scale is that for cold traffic, you're going to have like max four campaigns for cold. One is going to be, remember I told you in interest his face, like you're going to try interest, right? That's like the interest cold. Why is it going to be for lookalikes when it may be broad and one for scale? That's it, right? That's it. So, uh, you see here we have three here we have, because we're not doing broad, we're having one for interest, one for lookalike and one for scale. That's it, right? You already need, you only need three type of cold campaigns. And I like to, uh, you know, ne we like to name our campaigns like this so we know like what phase we're in. So you can see like I do, you know, for cold
I do a cold conversion cold conversion. This one should have called the conversion. Cold conversion. So you have one cold conversion look like cold conversion interest call conversion scale. You get the point. So max four for cold, if you're advertising like for most people there are some, some, yeah, Matt, like for most people the rule of thumb as few as possible, some of you is probably just going to need to in the beginning and then you want one warm a campaign, right? You just call it a warm conversion, warm retargeting conversion. And there are, you want to retarget. Everyone that's warm and warm is like based on pixel. That's like view content, visited the landing page, visited the Optum form, uh, anyone that did anything but didn't like add to cart, like that's hot, right? Like there's warm and there's hot and you also want to do engage them. And like everybody that engaged with any post or ad in the last, uh, three, six, five, everybody that watched the video.
So if you look at my warm, I'm having like everyone that, uh, that you know, uh, watch a specific video ad everyone that engaged with my Instagram and Facebook, everyone that watched my testimonial videos, that's warm. Everyone that visited my pixel, um, was pixeled by my website. Uh, that's warm. And then you're going to have one hot campaign. Hot is like last step, right? Every one that added to cart but didn't check out, went to the booking page, didn't book right? That's hot. So for most people, you need to warm a one warm campaign and in that warm, you're having these people, you're retargeting and one hot where you're retargeting based on pixel, the hottest event. So all you need is three types of campaigns. That's all you need. Three types and a few variations of those types. Much simpler compared to this. This was actually one of my old ad accounts two years ago.
Look at this. What a mess. I don't, I don't even understand what the fuck I'm doing here. Seriously. And this is how most people want their ads. LF RM, top of funnel, top of funnel. Look at, look at how many top of funnel I have. One, two, three, four, five, six and it's all the same country. Why am I having six cold traffic campaigns? Stupid. It's how we were running ads in 2017 and 18 but it's not how we should be running ads in 2020 now. Optimal ad account structure for what a percent is like what I mean 1%. This is like more towards the e-commerce way. Uh, for e-commerce there's a different setup. This is more like lead generation, typical funnels. Uh, this is for eCommerce. For e-commerce, it's all the same structure. You need cold, warm, hot, but you're going to have more variations.
You're going to have one interest like the last one, one look alike, one broad, one scale. And you're also should have one PPE, which is like one post per post page engagement campaign that is like, uh, just getting, uh, engagement on all your, uh, all your cold ads you're using. So that gets more social proof. You could do that on this as well, but I haven't seen it as much necessary as with uh, e-com and you don't even need this with e-comm as well. But it's a good like layer. You know, you're, it's, this is like feeding all the other cold campaigns with engagements. This is what you need, right? And you could add like a separate testing campaign as well, but this is what you need. And for warm, you're going to have one dynamic product ad, a view content by a, and then you're going to have a separate warm campaign.
This is going to be, you're going to have two campaigns for warm. Uh, one is going to be dynamic product ads from you content. And second campaign is going to be warm for video views and engagement and right. Uh, so that you're getting everyone that's warm, you're getting the dynamic product they watched, you get that ad and they get also a for engaging like your on your ads and on your video there you can show them a different message or something and for hot you're going to have everyone that initiated a checkout add to cart and you can have a dynamic product that as well and upsell and cross sell. That's a separate campaign as well. That's about it. That's all you need. Structure it like this. It's going to make you more money. Your ad account is going to be simpler. It's just going to be better. Okay. You're going to look like fricking this after you're getting, you have one testing and scaling campaign, one cold, one war and one hot guys. That's all you need. Now of course probably have a lot of questions like for your specific situation mural, how could I, how could I implement this? Uh, just use this as a rule of thumb. It's going to help you a lot. Obviously if I could look at the ad account with you would probably improve it even more. But this is going to take you a long way.
Lastly, I want to cover learning how to analyze ads like a freaking computer. Okay? Uh, this is the last step. How to interpret a data and know what to look for and what not to look for. It's very, very important. If you don't know what you're testing and how your, why, why you're killing stuff, uh, you're gonna, you're gonna, you're gonna kill the wrong ads. So real quick, last step, what is the rules of a great advertiser, a great advertiser? This is what you need to do and ingrained into you. If you want to be a great advertisers, you can't watch your campaigns by diminish or Avar and whatever you do. I see a lot of people, they launch a campaign and on day one, they look at, on the first six hours, they go into the ad set. They're like, Oh, Oh, you know, this is not good.
This is not good. Let me, let me, let me change this. Let me change the copy. I'm just going to say it once, never touched something that you've played, never right for the first 24 to 48 hours. Don't look at the data. Don't analyze it. Don't do it for most people. If you're not spending like, I don't know, three grand per day, right? Two grand per day. For most people, you don't need to touch it for the first 24 to 48 hours, especially when it's in a learning phase. Let enough data come through and then make a decision because it's like the stock market. You don't make a longterm stock investment and on day two because the stock market went down, you go and sell it. It's a longterm investment. Facebook ads, you can't look at the data too much on a daily basis because data fluctuates on a daily basis, but on the monthly average, it's positive and you're making money.
Let me just give you a quick example of this. Look at this ad account. Look at this ad account. Yesterday was a horrible day. We got one survey like one qualified people that wanted to buy a 20 K package, a potentially for $1,000 like one right? Cost per survey was one. Let's look at the last seven days. We got 30 for 170 let's look at this month one 27 look. So if I make decisions based on one day data, I would have killed everything in this campaign, in this account, which is what most people would do, right? Let's look at last four days.
So look, it's still profitable. So you need to, you need to be aware of why you're killing stuff and you need to look at data based on four day timeframes, seven day timeframes, right? Seven day it's Joan growing doc, 14 day timeframes and you've got to base it on that and especially don't kill something in the first hours and 24 and 48 hours because if you break these rules, nobody's going to be able to help you and it's going to be a, it's going to be a fricking mess. Okay. When you launch something, sit tight in the boat. Like I don't even look at the ad ads manager for the first 24 to 48 hours. I look at my ads once per day. That's it. That's all I need to do. And for fuck sake, never had never even have the Facebook business manager app on your phone.
You don't need that. Okay. You know, you only need to look at your ad accounts once or twice per day. That's it. And do it from your computer and make sure that you give everything enough time and statistically significant data before you make assumptions. So for example, if you've gotten 17 clicks to your website and your campaign says 17 clicks and ah, and your cost per click is like $6 and you're like, Oh my God, my cost per click is too high, I need to go and change the ad copy. Dude, come on. Like you got to wait for statistical significance, which means you got to give it enough impressions, which means that if you give it a hundred clicks, it's going to even out your CPC is not going to be $5 so it's really, really important to give it enough time because with enough time, ah, data evens out, right?
So you can look at it from like when you, when you've had like seven clicks and you see like, Oh my cost per lead is $1 let me scale it. When you've only had like four leads that doesn't work like that. It's like saying imagine having a city with 10 people, right? 10 people living in this city, five get cancer and a newspaper mix. An article saying 50% of everyone that lives in this city has cancer. Is that correct to say? No. Like the data is so fricking skewed because they're only lifts 10 people in there put a thousand people in there. Do you think a 50% is going to have cancer? Oh, right. So it's like rules of data, statistical significant and data over emotion. Right? Advertising is a science and you need to use your analytical brain and not your emotional brain. Maybe your, when you're writing ad copy, you want to do the emotional side.
Don't do feelings. Do data. Only news use phrases like, Oh, it feels bad. We should change it. No guys, come on. Oh, we're wearing a business of advertising. We can't. We can do that. We need to remove the attachment and we need to be very, very analytical. Uh, and don't assume anything. Don't think anything. Let the data speak and act accordingly. Right? Is it within your KPI? Good. Leave it. Is it outside? Ouch. Turn it off. Do something else. That's literally how you need to be thinking. And like I said, a common mistake is that people make micro analyzing decisions based on their cost per click or cost per sale after a few hours of launching the campaigns. Don't do this. Give a 24 to 48 hours at least. Okay guys, so that is about analyzing data. So at this of the video eyes, at this point of this video, you, someone that wants stable and predictable growth of your ad account and maybe you're an entrepreneur, maybe you're a marketer, a media buyer, you want better results, you want to minimize costs and you want to maximize profit.
You probably want a consistent and repeatable and predictable process for testing and scaling so that you can do it better. Because let's be honest, like who wouldn't want better results? Everybody wants that, right? Even I want better results and uh, you want to get results without being handcuffed to ads manager and without maybe sacrificing all their profits and you know, all your ad budgets, you want to play it safe, played good and make money. It's no shame in that. I want to do that as well. So my phone died, I'm sorry about that. So no more camera. And like I said, you simply want to make more money than you currently are from your Facebook ads if you're watching this video. And so there's three types of people that I basically say that you know, I could potentially help if you need more help, uh, you want more sales and leads, you want to slash your ad costs and you want to scale, you know, scale your ad budgets while maintaining results.
You're either an entrepreneur with your info business, eCommerce business agency. You want to give better results for your clients. You're a media buyer, maybe you're a Facebook marketer, right? And I want to give you a special invitation. Obviously guys, I want to be very transparent. First of all, I want to thank you for watching this video. My intention of this video was to blow you away with immense amount of value, but of course like I would love to see if I can work with you and further help your business or your team or your ad accounts because Hey, free value is always awesome. And hopefully this video lived up to my, to your expectations because I actually hyped it a lot. Let me know in the chat, in the comment section if it lived up to your expectations and, but obviously I'm not going to, you know, I'm not gonna be ashamed for wanting to help you and make money from it at the same time because chances are that I, if, if I can, if we can work on your ad account with my team and, and, and guide you and be the mentor over your shoulder, imagine how much more money you would make and how much faster you'd grow, right?
So therefore, I want to give you a special invitation for a free marketing call with me and my team. Or during the call, it's going to be a 45 minute call. It's going to be zero costs. And the goal is to look over your data, dissect where you are, where you want to go, and what's stopping you and giving you the recipe to get there. And also making you an exclusive invitation. If we think we can help you to work with you. Now, let me just be very clear guys. This is not, you know, if you only want free stuff and you don't have money, cool. I hope you enjoyed this video and watch it again, but please don't apply for the call, right? Don't apply for the call. The call is not for somebody that is new to Facebook ads. It's not for somebody that doesn't have or one, uh, invest money into learning and testing.
And it's not someone that want to put the effort into learning. And it's not for someone that's stuck in information gathering mode and not prepared to take action. So if you just want free stuff and you want to grow slow in your pace, which is fine, right? Do that. I hope you enjoy the video, but only book a time for a free marketing call if you truly serious about growing your business and if you ready to invest and with, you know, working with true experts to help you go faster and more profitable faster than you ever could yourself. Right? And the marketing call, like I said, there's a link below to schedule a call. Uh, click the link below if you think this is you. And if you really enjoyed this video and if you were blown away and you, if you're ready to invest some money and put some skin in the game and make this year or this quarter or this month, the best one, because always say like, Hey, if you want to get good at something, like imagine if I want to get good at basketball and if I go, uh, play, uh, go and practice with a professional NBA player every day, of course I'm going to get better faster than if I were watching YouTube videos alone all day.
Uh, this is not a course that I'm going to sell to you. This is like real help from me and my team. We're going to help you implement. We're going to watch over your shoulder like a Hawk. We're going to tell you what you're doing wrong. We're going to make you make more money basically, and make you transcend to a new dimension. So if you want to do that, click the link below and schedule a call and they're in and you're not all be catered to buy on to call. Like, if we don't think you're a good fit, we'll tell you and we'll refer you to somebody else because we're only looking for win-wins, right? And if we are win-win, we're gonna, you know, give you an offer and you can join. If you want. Worst case scenario, you'll have an amazing call with me and my team and you're going to walk away with immense amount of clarity, right?
So this is a personal custom tailored one-on-one strategy session with you and me or somebody in my team. And this is really where we begin to work out and figure out what you want, how we can make it happen in the fastest time possible. So if that's you guys, click the link below and apply to see if you call a fly. Now don't call, don't apply if you're not serious. I feel like, yeah, let's leave it at that. Apply. If you want to grow very fast and don't apply, if you're not willing to grow very fast or don't have the money to invest because it's not a cheap option, I'm gonna, I'm gonna just be honest. Now. I hope you don't hate me for making you this offer and be like, Oh, this was the whole purpose of everything, because it wasn't a, I shared four years of value.
I've showed millions of ad spent in learning. Uh, guys, I truly hope this video blew, blew you away. I truly hope it made you feel like, wow, I've just wasted money on everybody else that I've learned from ads, though. That's my intention. Now, I'm not saying there's not a lot of good people out there. Like some people I know are fricking good at Facebook ads and they're teaching it out there, but most people, they just show you the fluff, right? I wanted to show you the real stuff today and let me know in the comment section what you thought about this video. And if you think somebody else would love it, please share it. Please subscribe to the YouTube channel because you know, I want a hour and a half the best channel in the world when it comes to business and Facebook advertising and marketing, right? To help you grow faster than it's humanly possible.
So without any further ado, uh, that's everything for today. I deeply hope you enjoyed the video. Let me know what you think about it in the comment section. If you didn't like it, let me know as well. Uh, and that was everything for today. So Facebook ads, 2020, let's crush it. Hope I'll see you in a call. If you're ready to grow. If not, let's con, you know, you can consume some more content on the channel. Remember that the slides are in the description below as well. And the link to apply for a call is in the description below as well. So, uh, awesome and thank you. I will see you soon. Bye. Bye.